With the aim of holistically promoting the science of marketing in Cyprus, the Academy of Marketing Cyprus (AMC) was established – a new scientific, educational, and social organization that aspires to play a central role in the development of the field at both national and international levels.
The initiative for the establishment of the Academy belongs to Leonidas Leonidou, Professor of Marketing at the University of Cyprus.
The inaugural meeting took place on January 17, 2024, with the participation of 21 academics specializing in marketing from public and private universities, as well as research institutions in Cyprus and abroad.
The AMC is the result of collective effort and collaboration, with a shared vision of advancing marketing science and strengthening its contribution to the economy and society.
The establishment of the AMC marks a new chapter for marketing in Cyprus. It signifies the launch of an institution that aims not only at scientific excellence and professional advancement, but also at social responsibility, sustainability, and value creation for the local economy and society at large.
It is also expected to strengthen the relationship between the academic and professional marketing communities in Cyprus, while fostering connections with international networks of knowledge and practice.